Writing & editing
Using tags and topics
Tags and topics help the right readers discover your case study. Good metadata improves relevance in feeds, search, and recommendation surfaces.
Choose useful topics
- Use specific topics that match your core narrative.
- Avoid unrelated tags just for reach.
- Keep topic set focused and consistent.
Topic strategy tips
- Start with 3 to 5 high-signal topics.
- Prioritize domain, function, and problem type.
- Review performance and iterate in future posts.
Common mistakes to avoid
- Over-tagging with broad generic labels.
- Using topics that are disconnected from content.
- Copying the same tag set for every case study.
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