Writing & editing

Using tags and topics

Tags and topics help the right readers discover your case study. Good metadata improves relevance in feeds, search, and recommendation surfaces.

Choose useful topics

  • Use specific topics that match your core narrative.
  • Avoid unrelated tags just for reach.
  • Keep topic set focused and consistent.

Topic strategy tips

  1. Start with 3 to 5 high-signal topics.
  2. Prioritize domain, function, and problem type.
  3. Review performance and iterate in future posts.

Common mistakes to avoid

  • Over-tagging with broad generic labels.
  • Using topics that are disconnected from content.
  • Copying the same tag set for every case study.

Need help selecting better topics?

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